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GOOG

Equity

Alphabet Inc. Class C Capital Stock · XNAS

$316.83+0.84%
Buy

Decision context

Recommendation

BUYScore 67 · 66% conviction
AvoidAvoidReduceReduceHoldHoldBuyBuyStrong BuyStr. Buy

More going for it than against it — worth a closer look.

AlphaDog Fair Value

$487.50vs. $316.83 now
35.0% Below Estimate
Bear Low $475.61$316.83Bull High $628.86
Fair $487.50
Bear $475.61Fair $487.50Now $316.83Bull $628.86
Wall St. Mean: $422.36 ($340.00–$485.00)Method: peer multiples

Market context

PRICE ACTIONPrice
$316.83+0.84% (+$2.64)

Snapshot returns at report publication

1 month

-7.9%

3 months

-5.5%

6 months

-9.9%

1 year

+23.8%

At a Glance

A very large company is in a pullback at fair pricing.

Market Cap
$3.87TVery large company
1Y Momentum
+23.8%Soft
P/E Ratio (Valuation)
15.9×Fair

Top Holders

As of Jun 30, 2026
Blackrock Inc.6.69%
Vanguard Capital Management LLC5.55%
State Street Corporation3.45%
JPMORGAN CHASE & CO2.49%
FMR, LLC2.21%
Next EarningsOct 28

Financial trajectory

Financial Performance

Revenue (FY25)
$402.84B+15.1% YoY
Net Margin (FY25)
32.8%+4.2% YoY
Free Cash Flow (FY25)
$73.27B+0.7% YoY
Net Cash
$67.55BCash Rich
Revenue Gross Profit Net Income Net Margin (%)
Fiscal year annual reporting (FY)

Executive thesis & key metrics

Executive Thesis

Alphabet Inc. Class C Capital Stock (GOOG) is a $3.87T market capitalization company trading at $316.83 with a 60.9% TTM gross margin and a 54.8% TTM net margin.

Things to keep in mind

1P/E 15.9x
Source
221.78 TTM EV/EBITDA exceeds peers META (13.9 EV/EBITDA), AMZN (16.9 EV/EBITDA), and MSFT (20.6 EV/EBITDA).
Source
3Negative technical trend with -9.9% 6M, -5.5% 3M, and -7.9% 1M returns while trading below MA50 and MA200.
Source
View primary source

Key Metrics to Watch

What changed recently

No material changes found in the last 30 days.

Why this rating

Score 67 · Buy

Data through

Aging

Jun 30, 2026

Factor ProfileGrowth-led profile
Business health — profits, returns, consistency (higher is better)
Quality78/100
How fast sales and earnings are rising (higher is better)
Growth84/100
How cheap the stock looks for what you get (higher = more attractive price)
Value53/100
Balance-sheet cushion and fewer red flags (higher = less fragile)
Safety79/100
Whether the recent share-price trend is up or down (higher = buyers in control)
Momentum28/100

Growth scores 84/100 — top-line expansion leads the profile.

Scenarios & Thesis Triggers
Buy·66% conviction
Consider adding under
$475.60
Consider buying under
$487.50
Consider taking profits above
$628.90

Re-evaluate if

  • Net margin falls below 43.8% (was 54.8%)
  • TTM P/E expands above 15.90 while TTM EV/EBITDA remains above 21.78.

Trim / reconsider if

  • ROA falls below 8.4% (was 13.0%)
  • TTM Debt/Equity rises above 0.19 while TTM FCF/share deteriorates below $4.33.

These dollars come from our value estimate and help sketch entry and exit zones. They’re a guide, not a trade order.

A Calmer Look · Devil's Advocate

Signal: Strong

The consensus Buy verdict and the debate judge's pro-bull ruling are anchored to an optical valuation trap: a 15.90 TTM P/E that relies on an anomalous 54.8% net margin against a 60.9% gross margin.

May be overlooked

The 6.1 percentage point gap between the 60.9% TTM gross margin and 54.8% TTM net margin is mathematically impossible from core operations alone given R&D, SG&A, and tax expenses, proving that the 15.90 P/E is artificially compressed by non-operating income.

In the stale 2026-02-05 10-K, Alphabet removed performance fee compensation disclosures from its Non-Marketable Equity Securities section while utilizing unobservable inputs to value stakes like Anthropic, creating opaque mark-to-market reversal risk for its 294.4% YoY EPS growth.

Cash conversion is severely lagging accounting profits

at a $316.83 share price and 15.90 P/E, implied TTM EPS is roughly $19.93, yet TTM FCF/share is only $4.33, meaning less than 22% of reported net income is converting into free cash flow.

Expectations look stretched

The synthesis report attributes 294.4% YoY EPS growth on 24.2% YoY revenue growth to 'substantial operating leverage' rather than questioning one-off accounting gains or useful-life depreciation extensions.

Bulls claim Alphabet is cheap at 15.90x P/E versus AMZN (20.4), META (21.2), and MSFT (29.6), while ignoring that its 21.78x EV/EBITDA is the highest in the peer group and its $4.33 FCF/share implies an exorbitant ~73x Price-to-FCF multiple at $316.83.

The news narrative extrapolates an Anthropic IPO and AI cloud expansion as 6-to-12 month valuation catalysts based on just 4 scraped articles, ignoring that the stock is in a confirmed technical breakdown (-7.9% 1M, -9.9% 6M, below MA50 and MA200).

Verify Next

YoY revenue growth decelerates below 24.2% or YoY EPS growth falls below 294.4%.

Relief Trigger

YoY revenue growth decelerates below 24.2% or YoY EPS growth falls below 294.4%.

Monitor These Triggers

3 Checkpoints · Next Print
Next Quarter Focus

YoY revenue growth (baseline: 24.2% in the latest quarter) alongside TTM net margin (baseline: 54.8%) to verify whether AI cloud demand sustains operating leverage.

Checkpoint 01
TTM net margin drops below 54.8% or TTM gross margin drops below 60.9%.
Checkpoint 02
TTM ROA falls below 13.0% while TTM EV/EBITDA remains at or above 21.78.
Checkpoint 03
TTM Debt/Equity rises above 0.19 alongside YoY revenue growth falling below 24.2%.

Go deeper

For learning and research only — not investment advice. AlphaDog doesn’t hold stocks and isn’t your financial advisor.

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Research tool only. Not investment advice.

Get a free Buy, Hold, Reduce, or Avoid report on any US stock